Interactive Design Agency, Portland, San Francisco, San Diego - 12am

Friday, October 3, 2008

Web Layout and Visual Design

In this phase, 12am will create and refine the visual design based on the creative brief and information architecture. The Website design team will be engaged throughout the visual design process to provide input, feedback and approval as the design concepts are created and refined.

We will begin on the Website design project first, which will be a teaser website in Flash and/or HTML. We will execute our internal design process, which includes the translation of all information gathered in the Discovery phase into mood-boards and several rounds of interactive design work, leading to the development of the final design concepts. At the end of this process, we will present two design directions for the Interactive agency website, demonstrated by two homepage compositions and any storyboards, if applicable. The Website design team will then select one direction and provide feedback on the design before we make any further refinements.

During further refinements, 12am will incorporate feedback on the design concept. The refined direction will be presented to the Website design team for a final round of feedback before the design is extended to the lower level pages.

After the launch of the Interactive agency website in January, we will repeat this design process for the Website design site.

The final result will be an integrated visual direction that delivers immediate impact, addresses all of the strategic goals, and embodies the Website design brand.

Creation of two visual concepts for Interactive agency site, as represented by homepages

• Website design team review, feedback and selection of one concept

• Refinement of one concept

• Creation of two visual concepts for Website design site, as represented by homepages

• Website design team review, feedback and selection of one concept

• Refinement of one concept

• Identification and collection of site content by Website design team

Two design directions for the homepage of Interactive agency site

• One refined concept

• Two design directions for the homepage of Website design site

• One refined concept

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